If you're not already thinking about holiday, you're late.

There may never be another holiday season quite like this one. Pinners usually start making holiday plans in September—months before other platforms. This year, they're already searching for holiday ideas... in April.     Change your plans. Your audience already did. People aren't postponing their holiday plans. In fact, they're already thinking about Christmas gifts. Pinterest CMO Andréa Mallard explains the shift—and why it matters for your brand. Read more     Historical indexed holiday search trends across platforms: Compiled with Pinterest and publicly available third party data, January 2019-2020, Worldwide     Trending holiday insights     Home People may not be able to visit neighbors this year in the same way they used to, but they're still looking for ways to spread holiday cheer with home decor and tableware. Christmas decorations +2x Fashion Pinners are looking forward to getting dressed up this season. Help their wardrobes sparkle by sharing outfits in fun fabrics and festive styles. Holiday party outfits +4x     Food + drink People are already planning meals for their holiday gatherings. Inspire Pinner to shop for groceries online, or offer up delivery or catering ideas to order in. Christmas party food +4x Entertainment Searches for Christmas films are already spiking. Capture this interest by launching trailers for holiday releases and highlight holiday classics to stream. Christmas movies +64%     Explore more categories     Source: Pinterest internal data, US, April 2019-March 2020 vs. year prior     Consumers are asking brands for help—starting now Based on our latest research, people are looking to kick the holidays up a notch this year and ring in some joy. And they're explicitly asking brands for support.     50% Globally, nearly half of Pinners say they want brands to help them take the holidays to the "next level."     Learn more     Start with this list (and check it twice). Much has changed in the last six months, and people want brands to reflect their "new normal." Remember these three things when planning your content.     Make it count. It's been a tough year. People all over the world think the holidays this year will mean more to them than in years past. Up the inspiration. Connect with consumers earlier in the online shopping journey with vivid product imagery to replicate the in-store experience. Say it loud and proud. Logistics like shipping windows and non-contact gifting solutions are top of mind. How is your brand is addressing them?

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