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Future trends for 2021—you heard it here first

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    Business         Athflow. Japandi. Skinimalism. Vibey lights. If you haven't heard these words before, well, that's the whole point. Pinterest Predicts isn't your typical year-end trend report. It's a not-yet-trending report , featuring 150 trends we expect to spike in 2021. See the predictions     Help Center   ·   Privacy Policy   ·   Terms & Conditions   ·   Unsubscribe   Pinterest. Inc   ·   651 Brannan Street   ·   San Francisco   ·   CA, 94107    

Unwrap holiday micro moment opportunities

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    Business         This holiday, it's the micro moments—think ugly sweater parties or holiday m‌ovie nights—that will make the season extra special. Gain new customers for your brand by showing Pinners how your products and services can make their micro moments truly unforgettable.     Be their inspiration Pinners are 3x more likely than non-Pinners to celebrate made-up holidays with their friends or family. 1 Make sure your brand is part of the festivities by suggesting ways Pinners can put a personal spin on their micro moments.     Trending searches: 2 Creative celebrations Christmas pajama party +2.5x Ugly sweater party +2x Nights to remember Christmas dates +3x Holiday m‌ovie night +25% Picture this Holiday mini session +2x Dog Christmas pictures +80% Game on C‌hristmas scavenger hunt +80% Chri

Negative online spaces are draining your brand dollars. Learn why.

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    Business         The conclusion from our latest research: Make sure your ads show up in a positive place. Amidst a global pandemic and ahead of a highly anticipated election season, ad adjacency matters more than ever—to your customers, and to your brand's bottom line. Our latest research shows that negative environments make people less likely to remember, less likely to trust and less likely to purchase from brands. In other words: Negative online spaces are draining your brand dollars. Learn more     6 in 10 adults agree they're more likely to: Remember brands they encounter online when they feel positive. Feel positive toward brands they encounter in positive environments. Trust brands that they see in a positive space. Purchase a brand when they see it in a positive space.    

Picture this: Searches for photography are on the rise

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    Business         Pumpkin patches may be closed and trick-or-treating may be limited, but people are still gearing up for a photo-filled fall season—staging these fall milestones and family celebrations from home. Make your brand a must-buy this fall by sharing how your products can make these mini photo session moments.     Data of the month Spikes in searches for "photography techniques" are creating new opportunities for brands. Pinners are taking on photography and staging from home, from "back to school mini session ideas" +2x YoY to "backyard wedding photography" +151% YoY.* Brands are already helping aspiring photographers do more than just point and shoot. Ideas already getting clicks     Source: Pinterest US data showing search volumes from Jan '19-Aug