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      More than ever, Pinners are looking for brands to bring them new ideas for all of their holiday celebrations. They are already planning for Halloween at home with a twist on traditional trick-or-treating and creative costume ideas that connect them with friends and family. Now is the time to inspire the purchase decisions that will make it a Halloween like none other.     Putting the "we" in Halloween People are seeking greater connection this Halloween. Costumes for two, whether for couples, friends or with a pet, are trending at a rate of +16x YoY in July. Source: Pinterest, internal data, July 2020 vs. July 2019     Historical indexed Halloween search trends Halloween searches start increasing on Pinterest in July, peak in September and sustain through October. By comparison, Halloween

      Maybe it's too early to say "season's greetings," but on Pinterest, people are already making their holiday plans. We're seeing increased holiday activity, earlier than ever, across all kinds of audiences. And if you reach Pinners now, you're more likely to win their holiday dollars. We've identified six types of holiday shoppers on Pinterest—and their top keywords, too. Read on to find your holiday audience. Read the full story     The six types of holiday shoppers on Pinterest     The early bird Always on the lookout for bargains, the early bird snaps up gifts and plane tickets as soon as they spot a good deal. Beach holiday The traditionalist These shoppers always stick to the same routin