Data to inform your next campaign

Back to the future

Top trends for May

People are searching Pinterest for more ideas than ever, but what they're searching for is changing. When isolation began, people were searching to meet their immediate needs: queries like "recipes" and "activities for kids" spiked. In the last month, consumers have come back to the future. Searches like "future apartment," "future wedding" and "event planning" are rising again. Scroll down to see how your brand can be part of the to‌mor‌row they're planning t‌od‌ay.

After declining in the face of at-home isolation, future-oriented searches rose back to normal in April:

Outdoor dreaming at home

After a surge in office-related searches when people started working from home, now they've got their eyes on outdoors: backyard, garden and exterior planning are trending. More future-oriented searches, like thinking about home styles (Boho vs. modern) are also climbing back to normal.

+89% Backyard renovation ideas
+658% DIY small patio ideas on a budget
+528% Budget garden inspiration ideas

Source: Pinterest internal data. Trends are calculated using normalized global searches from the four week period of 2/24/20-3/22/20 compared to the four week period of 3/23/20-4/19/20

+220% views of organic video Pins in April
vs. the same time last year, particularly driven by home decor, among other trends.

Source: Pinterest internal data, Global, April 2019, April 2020

Put the trend to work: for renovation projects, show how easy it is to get from A to Zen Garden with a time lapsed video Pin. There's a huge demand for video on Pinterest. Be one of the brands to meet it.

What will May flours bring

Baking searches are still on the rise, but people are turning from basic bread to pizza recipes. After taking a break from diet-related searches during quarantine, healthier recipes are coming back, too. Searches related to diets and lifestyles are climbing again.

+60% in views of Pins on their own boards

compared to the same month last year, as Pinners return to old ideas and make them a reality.

Put the trend to work: Pinners want to take action, whether they're searching through their old recipe Pins or looking for a new, healthier way of life. Use text overlay to show how your products will make it easier for them to turn inspiration into action—even with all the kids at home!

Pinterest internal data, Global, April 2019, April 2020.