The three moments to plan for now

Moments are made on Pinterest

Pinterest is the home of inspiration. It's where people come to dream, plan and make purchase decisions that create life's most meaningful moments.

Celebrations are being remade

People are searching for new ways to celebrate the most important people in their lives, even if those celebrations are a little different this year. Engage people on Pinterest as they spread the love to their moms, dads and grads, whether in person or virtually.

Sources: Pinterest Internal Data, 2020: 'mother's day at home" and "virtual graduation parties" percent increases are calculated using global searches over the weeks 3/16 - 3/29 compared to the two weeks prior (3/02 - 3/15); "gift baskets" calculated using US searches over week of 3/30 compared to week of 3/23

Be the inspiration they need

"Gift ideas" is the most popular search term for both Mother's Day and Father's Day. And for graduation, it falls just behind searches for "party ideas". Use these insights to get in front of the 59% of Pinners who say they discover new and unique gift ideas on Pinterest. Plus, check out other top search terms and key planning periods to inform your upcoming campaigns.

Put these insights to work

Use these unique insights to get your products in front of people searching for new ways to celebrate their moms, dads and grads.

Create a campaign

Source: Survata, US, Pinterest Gifting Study, June 2019
Mother's Day: Sources: Pinterest Internal Data, US - Pinners from Dec 2018-Nov 2019; search term percent increases from Feb-May 2019 compared to Feb-May 2018
Father's Day: Sources: Pinterest Internal Data, US - Pinners from Dec 2018-Nov 2019; search term percent increases from Mar-June 2019 compared to Mar-June 2018
Graduation: Sources: Pinterest Internal Data, US - Pinners from Dec 2018-Nov 2019; search term percent increases for gifting Dec 2018-Nov 2019 compared to Dec. 2017-Nov 2018; home decor Mar-June 2019 compared to Mar-June 2018