Staying connected to your consumer

Finding success in trying times

Staying connected to your customers can be challenging in the best of times. But when an unprecedented event like COVID-19 hits, what do you say and how do you say it?

Whether you're an interior design studio that temporarily closed your doors or a brick-and-mortar retailer offering your products online for the first time, you'll need new ways to reach your audience. Here are some tips and resources to help small businesses around the world keep serving their customers during these trying times.

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Creating helpful content

It's more important than ever to ensure we're communicating in the right way. Especially for brands. To help you strike the right chord, we've compiled tips to create content for Pinterest that feels authentic, compassionate and most importantly—helpful.

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Inspiration Matters: How Pinners are staying in(spired) and what that means for brands

Get the details on what we're learning about the 335 million monthly active users on Pinterest—what they're searching for and how your brand can stay relevant and drive impact. Join us Ap‌ril 2‌3 a‌t 1‌1a‌m P‌T.

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Pinterest Partners at work: Starz

Starz worked with Ceros, an experiential content creation platform, on an interactive Pin Extension campaign. Their goal was to highlight the television network's catalog of adaptations based on bestselling books.

See how they did it